So he is planning much broader changes for the network—including a prime-time shakeup that’s likely to make CNN traditionalists cringe.
Once, CNN’s vanilla coverage was a point of pride. Now, the boss boasts about the ratings for his unscripted series, and documentaries like the Sea World-slamming film Blackfish.Zucker, in his first one-on-one interview since taking control of CNN last January, told Capital he wants news coverage “that is just not being so obvious.”
“We’re all regurgitating the same information. I want people to say, ‘You know what? That was interesting. I hadn’t thought of that,’” Zucker said. “The goal for the next six months, is that we need more shows and less newscasts.”
Zucker—“rhymes with hooker,” he likes to say—also expanded on comments he has made about breaking CNN out of a mindset created by historic rivalries with MSNBC and Fox. He wants the network to attract “viewers who are watching places like Discovery and History and Nat Geo and A&E.”
“People who traditionally just watch the cable news networks [are] a great audience,” he said. “I’m not trying to alienate that audience. But the overall cable news audience has not grown in the last 12 years, OK? So, all we’re doing is trading [audience] share. … We also want to broaden what people can expect from CNN.”
For more, go to Capital New York.